Case studies
Selected case studies
Each case study follows the same structure: problem, role, research, design, technology, lessons learned and future improvements — so trade-offs stay visible.
E-commerce · Shopify · Klaviyo
Fashion E-Commerce Operations
Running Shopify, Klaviyo CRM, merchandising and campaigns end-to-end for a fashion and lifestyle brand. Operating rhythm, lifecycle programme and cross-functional delivery.
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AI-assisted product
Veylora
An AI-assisted personal styling and reflection product — designed and built end-to-end as a personal learning project. Concept, research, UX, technology and lessons learned.
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Artist website · SEO · CMS
Artist Website · Giorgi Mkurnalidze
A calm, image-first website for a working artist. Objectives, information architecture, SEO, CMS, content operations and results.
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