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Tamar Mkurnalidze, MA MSc
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Case study · Artist website

Artist Website · Giorgi Mkurnalidze

A calm, editorial digital home for a working artist — architecture, SEO, CMS, content operations and long-term digital presence.

Objectives

  • Give a working artist a calm, editorial digital home that reflects the work — not a template gallery.
  • Make monthly content updates possible without ongoing developer support.
  • Improve discoverability through search for the artist's name and body of work.
  • Build a long-term platform that can grow with future exhibitions and publications.

Website architecture

  • Clear top-level structure: Works, Series, About, Exhibitions, Contact.
  • Each work is a permanent, individually addressable page with structured metadata (medium, year, dimensions).
  • Series pages act as curated groupings and internal-linking hubs.
  • Image-first layout with editorial typography, generous whitespace and gentle motion.

SEO

  • Unique title and meta description on every page, aligned with how visitors search for the artist and specific works.
  • Schema.org VisualArtwork markup for each piece; Person markup for the artist; BreadcrumbList across the site.
  • Descriptive, image-friendly URLs, canonical tags and a maintained sitemap.xml.
  • Meaningful ALT text on every artwork image, supporting both accessibility and image search.

CMS

A lightweight, headless content model with a clear editor UI. Fields are opinionated — title, year, medium, dimensions, images, series, notes — so publishing stays consistent regardless of who is editing.

Content management

  • Documented editorial workflow: draft, review, publish, archive.
  • Image guidelines (aspect ratios, file sizes, colour profile) baked into the CMS upload flow.
  • Scheduled reviews to keep exhibitions, press and archive pages accurate.

Digital presence

  • The website acts as the canonical source of truth; social profiles link back to it, not vice-versa.
  • OpenGraph and Twitter cards defined per page so shared links preview correctly.
  • Consistent artist identity across meta descriptions, social bios and press-ready copy.

Results

  • A clean, fast launch with Core Web Vitals within Google's recommended thresholds on the tested pages.
  • Self-service publishing — the artist updates works and exhibitions without developer involvement.
  • Improved organic visibility for the artist's name and key works.
  • A durable, low-maintenance platform ready to grow with future series and exhibitions.