E-Commerce Manager · Salzburg, Austria
Tamar Mkurnalidze
Shopify · Klaviyo · CRM · Digital Operations · AI Product Development
I run digital storefronts end-to-end — Shopify operations, Klaviyo lifecycle, merchandising and cross-functional delivery — for fashion & lifestyle brands across the DACH region.
Multilingual operator with a decade across e-commerce, customer experience and international programmes, and an analytical background (MA Political Science, MSc Public Policy).
Currently
E-Commerce Manager · Fashion & lifestyle · Salzburg
- Shopify
- Klaviyo
- Meta Ads
- Google Ads
- Google Analytics
- AI-Assisted Development
Professional snapshot
- 10+
- Years across e-commerce & operations
- 4
- Working languages (EN · DE · KA · RU)
- 3
- Countries lived & worked in
- MA + MSc
- Political Science · Public Policy
Core capabilities
Full CV →E-Commerce
- Shopify operations
- Catalogue & merchandising
- Conversion & UX
- Checkout & payments
- Product data hygiene
CRM & Lifecycle
- Klaviyo flows & campaigns
- Segmentation & personalisation
- Retention & win-back
- Email deliverability
- A/B testing
Digital Marketing
- Meta & Google Ads (agency-led)
- SEO fundamentals
- Content & campaign planning
- Seasonal calendar
- Cross-channel briefs
Analytics & Operations
- GA4 & Shopify reports
- Weekly KPI reviews
- Process optimisation
- Cross-functional delivery
- Stakeholder alignment
AI & Automation
- AI-assisted product development
- Prompt engineering
- Workflow automation
- Prototyping
- Editorial & operational copy
Leadership & Communication
- Cross-functional coordination
- Multilingual (EN · DE · KA · RU)
- Training & facilitation
- Vendor & agency management
- Written communication
Featured case studies
All case studies →Shopify · Klaviyo · CRM
Fashion E-Commerce Operations
End-to-end ownership of Shopify, Klaviyo lifecycle, merchandising and campaigns for a fashion & lifestyle brand — with a documented operating rhythm.
Read case study →
AI · Product · Research
Veylora
AI-assisted personal styling product — solo end-to-end: research, product strategy, UX, prompt engineering and shipped implementation.
Read case study →
SEO · Architecture · UX
Artist Website · Giorgi Mkurnalidze
Editorial artist website — information architecture, SEO, CMS and content operations built to run for years without developer support.
Read case study →
Selected writing
All writing →Alongside professional writing on digital commerce and research, I write an independent editorial series, Women & Resistance, on women, power, memory, and political participation.
Based in Salzburg. Working across Austria, Germany and the wider DACH region.
Recruiter and collaboration inquiries handled confidentially.
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