Career
Career & CV
E-Commerce Manager · Shopify · Klaviyo · Digital Operations · AI-Assisted Product Development · CRM
Professional summary
Multilingual E-Commerce Manager with experience in Shopify operations, CRM, Klaviyo email marketing, digital merchandising, customer experience, analytics and operational process improvement within the fashion and lifestyle industry. Strong analytical background with Master's degrees in Political Science and Public Policy. Focused on e-commerce, AI-assisted product development, research and continuous learning.
Experience
E-Commerce Manager
October 2025 – Present
Goodfashion Group · Salzburg, Austria
Own the digital storefront end-to-end and turn e-commerce, CRM and merchandising into a predictable operating system.
Responsibilities
- Full ownership of Shopify: catalogue, merchandising, on-site journeys, discounts, checkout and reporting.
- End-to-end Klaviyo CRM programme — flows, campaigns, segmentation, deliverability and lifecycle marketing.
- Seasonal campaign planning; briefs, assets, send windows and post-campaign retrospectives.
- Cross-functional coordination with purchasing, customer service, product photography and external agencies (Meta / Google Ads).
- Weekly KPI reporting tying merchandising and CRM decisions back to commercial outcomes.
Impact
- Established a documented weekly and seasonal operating rhythm with clear ownership.
- Moved CRM from ad-hoc broadcasts to a planned programme with defined flows, segments and reporting.
- Cleaner, calmer campaign execution across purchasing, content and customer service.
Tools · Shopify · Klaviyo · GA4 · Meta Ads · Google Ads · Google Workspace · AI-assisted tools
Fashion Consultant
September 2022 – August 2025
Sperl Moden · Salzburg, Austria
Deliver a premium retail experience and build long-term client relationships across four languages.
Responsibilities
- Premium customer service, fashion consulting and personal styling for a high-value clientele.
- Client relationship management, follow-up and multilingual sales (DE · EN · KA · RU).
- Onboarding and training of new employees on process, product and service standards.
Tools · Retail POS · Client CRM
Trainer Development Fellow
2020 – 2023
European Democracy Youth Network
Design and deliver international training and leadership programmes across multiple countries.
Responsibilities
- Workshop design, facilitation and public speaking for international audiences.
- Stakeholder communication and advocacy across partner organisations.
- Coaching and mentoring newer trainers through the Apprentice → Associate → Certified track.
Co-Founder & Co-Manager
2019 – 2022
Union F.R.E.Y.A.
Build an NGO from zero to funded programmes focused on women's empowerment.
Responsibilities
- Organisational strategy, grant writing and funder relationships.
- End-to-end project management of empowerment initiatives.
- Digital communication, content and community management.
Project Management Intern
2021
WeLoTech GmbH
Project management, customer research, market analysis, business development, grant support and analytical reporting.
Learning Process Manager
2020
European University
Digital learning systems, stakeholder communication, educational operations, student and faculty support.
Customer Service Representative
2018 – 2020
GSG
German-language customer support, complaint handling, customer retention and cross-functional communication.
Project Coordinator
2018
Women's Gaze
Event organisation, project coordination, educational programmes and community initiatives.
Customer Service Representative
2017 – 2018
Arvato Bertelsmann
German-language customer support for e-commerce clients; high-volume problem solving.
Project Assistant
2017
Friedrich-Ebert-Stiftung
International programme support, event coordination, administration and project operations.
Core skills
- E-commerce
- Shopify
- Klaviyo
- CRM
- SEO
- Analytics
- Email Marketing
- Digital Merchandising
- Product Management
- Customer Experience
- Project Management
- Stakeholder Management
- Process Optimisation
- Cross-functional Collaboration
- AI-Assisted Development
- Automation
- Prompt Engineering
- Digital Products
- Research
Education
Master of Arts (MA), Political Science
University of Salzburg, Austria
Master of Science (MSc), Public Policy and Administration
Ilia State University, Georgia
Bachelor's Degree with Honours, International Relations
Ilia State University, Georgia
Languages
- EnglishNative / Bilingual
- GermanFull Professional
- GeorgianNative
- RussianLimited Working
Certifications
- Learning Shopify
- Google Ads Essential Training
- Apprentice Trainer
- Associate Trainer
- Certified Trainer
- Leadership Lab Fellow
- Monitoring and Evaluation of Projects
- Mediation (University of California, Irvine)
Awards
- Women's Rights Award
- Volunteer Recognition after the Tbilisi Flood
Publications
- Women's Rights and Involvement in Politics
- What Drives Success? Evaluating Differences Between More Successful and Less Successful Women Entrepreneurs in Georgia